When journalists and analysts want their data in a feed, PR people need to make feeds a top priority
According to the Nooked survey released this week feeds are becoming even more important in PR and corporate communication.
Journalists and analysts are demanding RSS feeds. RSS adoption is on the rise amongst key influencers and early adopters who have moved beyond the "RSS for beginners" stage and now demand information be delivered to them through a clean channel, in a specified location with specialist content.
We have known for some time that early adopters and influencers use RSS feeds. Now we have proof positive that it's not only techie influencers - it's also the heavy hitters so important to PR people who are asking for data in feeds.
