...because it searches on RSS feeds. If your blog or site has a feed, Google will, er, google it. If you don't have a feed... you're outta luck. You won't be found.
At the Revolution in PR Technology events over the past two weeks the need for every company to RSS enable their site content - as separate from their blog content - was brought up time and time again.
The fact that Google is now indexing and searching feeds is a real mainstream wake up call. Get a feed on your content now and get in on the ground floor
As Forrester said back in July - even if it's only on your press releases, an RSS feed is a must.
