Excerpt from: Internet Marketing Strategy October 11, 2005 Websites, blogs and RSS feeds bring business online
ECommerce Guide reports that 76 percent of SMBs said they pluck plenty of leads from their Web sites.
57 percent of those surveyed by ISP Interland said they made money either directly or via offline purchases influenced by their Web sites.
Among the features that SMB's said they use to help market their Web sites:
e-mail marketing topped all at 60 percent. Another 54 percent said they deploy search engine optimization to make sure they're found online Only 20 percent indicated they use pay-per-click as a marketing tool. 19 percent use blogs 11 percent use podcasting 10 percent are using RSS feeds as a marketine and promotion tool to raise search engine visibility and generate sales. CEO of Gloves In A Bottle, Dan Mueller, is one of these small business owners who is betting on the power of RSS as an internet marketing strategy. He is already seeing better Google rankings, traffic and sales off the site.
by Sally Falkow
