Once you have generated good, optimized content you have to get it seen by the right people - those who are searching online.
Marketing is no longer a process of your company looking for customers - the customers are online looking for you!
Get those articles out to new audiences you don't have access to and drive that traffic back to your site.
An article with excellent content will get picked up by other sites - and each time this happens you get access to a new audience and you get a quality inbound linke to your site.
Article marketing is a win/win content strategy, if ever there was one.
