One study I saw this week said that BtoB buyers who were asked 'Where do you get reliable information prior to purchase?" said they get 50% of their data and news from web search and online newsletters.
The study from Harris Interactive and PRSA polled 1,015 consumers; 150 executives from Fortune 1,000 companies; and 150 senior congressional staffers - and they found that only 21% say they rely on independent sources such as Internet chat rooms, blogs or other alternative media to get news and information.
I guess it depends on who you ask and what question you ask.
And what you do with this data depends on who you are targeting.
Print and traditional media are certainly not dead. But the number of people getting their news online grows every day.
Online PR and getting your message into the news search engines is not something you can ignore.
