Newspaper editors and staff from over 60 countries met in Athens to explore ways of using the Internet and innovative tactics in their quest to lure back readers.
The shift in media consumption is not only hitting print in the US, daily papers worldwide face growing competition from broadcast and online media, reports AP.
Newspaper editors and staff from over 60 countries met in Athens to address the growing concern about losing reeaers and how they can use the Internet to lure back readers.
The increasing appeal of online news sites means newspapers also have to fight harder to attract advertising, says this article.
But this increasing appeal of online news sties has a b ig upside for marketers. No longer do we have to go cap in hand to print media editors and reporters to get our message in the news.
98% of all online press releases are read by the public. A well wrtiten and correctly optimized press release or article can reach prospective buyers who are researching online prior to purchase.
And it's not just consumers - it's BtoB buyers too.
More and more people are using specialized news search engines like Google News to find up to date information on current events, and if you can get your news stories listed in these databased, that will bring in more visitors and more inbound links from blogs and web sites
