Content feed buttons are an important part of the strategy
Cashing in on the fast user adoption of RSS content feeds, Google has an RSS reader. Now there is an easy Add to Google button you can put on your site wherever you have an RSS button.
You should be using every possible method available to entice your readers to subsribe to your content.
Make the content valuable
Make it easy to subscribe
Tell them why they should subscribe with RSS
Tell them how to subscribe to your feeds
Offer all the major 'easy add' buttons: My Yahoo, My MSN, Add to Google, Bloglines
