Excerpt from:  The Future of Branding
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November 29, 2005

Budget Sends Blog Readers on Scavenger Hunt

In a Pure-Play Online Branding Campaign

I don’t know if I’m just missing my school scavenger hunt days or what...

But, I was really impressed with the creativity of this online branding campaign that utilizes some of the most effective internet branding tools available.

by Sally Falkow
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