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Excerpt from:  The Future of Branding
.
December 09, 2005

New Online Branding Opportunities

But more research is needed

Brand

I was just reading a review discussing internet branding and the effect sites themselves have on brand.

Branding is a complete package of perception based on every experience with a brand and that certainly includes the website.

I agree with the review that more research is needed to document the positive effects of online branding.

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by Sally Falkow
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