Some good tech predictions for 2006 from Sharon Housley in Site Pro News today.
Spam has indeed cluttered the blogosphere and bloggers have to generate quality content in order to hold their readers.
"In 2006 web surfers are going to look for multiple sources to confirm facts, and rely on reliable respected sources. Community content and collaboration, like Wikipedia, is going to suffer and become less relevant in 2006."
This fits with the data that people are looking for trusted news sources. A savvy company could become a trusted news source for their industry.
News blogs that deliver reliable and trusted information will start to appear in 2006. NewsMastering is a big online branding opportunity.
The proliferation of many alternative online independent news sources and the epidemic expansion of the bloggers community have created a sharp increase in information channels available to us outside the mainstream, established sources.
