Google takes the lead over Apple in the latest study by brandchannel.com with eBay’s VoIP newcomer Skype inching ahead of Starbucks for the number three slot.
Google is a pure internet branding success that could never have been predicted 5 years ago.I think how Skype came in under the radar on the wings of eBay to emerge at the number three slot is another interesting online branding case study.
How the Apple (#2) iPod/iTunes phenomenon has taken branding to new frenzied heights is another example of the power of internet branding.
