In just a month's time those eager to find out what half of their online marketing mix needs to change will gather at the next SES in New York City.
Greg Jarboe wrote in his blog that the top story of SES is that at each show there are new ideas and you find out that what was working last year is no longer working. So if you want to be ahead of the pack and find out what is working, come to the New York show.
One strategy is that is definitely working is online PR and the use of optimized press releases.
Our panel on News Search and optimized press releases will be Greg of course, Nan Dawkins speaking on how blogs can affect news search, and my take on how you can use an optimized press release to do online media relations and get the weight of a trusted news source and the visibility in the news search engines.
