Gallup figures show the increase in online news consumption
E-mailing is still the number one activity online but checking news (72%) is now number two. Shopping and travel planning (both at 52%) are at three and four. Gallup
News search is fast becoming a very viable way to reach your audience.
If you are familiar with the eye tracking studies then you know that Google's news results on their web search pages are right above the number one organic listing - in the prime position to gain maximum visiblity and clicks.
So ignore those dire predictions about press releases being dead. If you want to reach the audience that is reading their news online, get your message into the online news sites.
