Podcast survey highlights online PR opportunities

I have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.

I came across the Podcast Network survey and it has some very interesting data on who listens to podcasts, and how it is affecting their use of other media.

But the part that caught my attention was the genres people listening to.

Technology           68.1%

Entertainment      25.9%

Music                   25%

Business               21.1%

Comedy                18.1%

News                    15.5%

Education              13.4%

Politics                  12.9%

The Podcast Value Chain Report states that while comedy, entertainment and tech podcasts are growing at a rapid rate, the demand for news and education podcasts way outstrips the supply.

Now there's a PR opportunity if you ever saw one!

Get your news into a podcast and onto an RSS Feed.