Now I’m not “going there” with respect to joining the ranks of financial analysts. I will leave that to the experts.
What I do want to suggest is that this report validates what many of us in the online PR arena have been saying: Online Branding is Important. And, coming out of such a conservative subject as financial estimations pushes the point home even further.
The report mentions “a shift back to ‘seeing online branding as important’” as an influencing factor to the Merrill Lynch estimate.
Online branding should be at the core of an Internet marketing strategy and is often the singular reason for one.
