Excerpt from:  Website Content Strategy
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April 13, 2006

An interesting visit to New York

Things did not quite as planned.....

Well, that was an interesting 24 hours - just as I was about to start my presentation on new media and online PR at the Media Relations conference in New York this week, I had chest pains. 

Very bad timing! The hotel policy is that anyone  with these symptoms goes to the hospital and despite my strong protests, with the Media Relations folk and the hotel staff taking charge, I was whisked off in an ambulance to St. Vincent's midtown community hospital. 

I must say the  Marriott staff and all the Media Relations folk were fantastic. A special thank you to Stacey Dorter who rode with me to the hospital and stayed with me in the emergency room for for hours.

As it turns out I had no heart problems and just spent 24 hours being tested and re-tested up one side and down the other.  They took so much blood it's a wonder I have any left.  In fact I have some rather large bruises on my arms now from having needles poked into me in various places.

It was quite a scary experience for me to be carted off to hospital again! But as I was told several times - rather be safe than sorry.

So for anyone who still wants to hear the presentation about using traditional media relations techniques in the new landscape of online PR ( and how RSS feeds tie into the new rules of PR) I am making an audio file of the talk and putting the slides into a pdf. 

As soon as it is ready I will  post about it in the blog and send out an email newsletter to let you know where it is.  Then you can download it from the website.

It's good to be home, healthy and in one piece.

by Sally Falkow
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