Excerpt from:  Internet Marketing Strategy
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April 18, 2006

Internet Marketing StrategyReaches Millions of Online News Readers

SEO PR and online media relations a must

 Unique visitors to newspaper Web sites jumped 21 percent in 2005, and page views increased by 43 percent over that same period. Newspaper web sites attracted 14 percent more 25- to 34-year-olds and 9 percent more 18- to 24-year-olds.

Source: Nielsen/Net in the Spring 2006 Newspaper Audience Database (NADbase) report, released by the Newspaper Association of America

Newspapers own 11 of the top 25 national news and information Web sites, and locally, newspapers provide the dominant information site in most of the top 75 markets.

In November, newspaper Web sites reached more than one-third of all Internet users.

if you don't yet have a plan in place for online  media relations and an internet marketing strategy, this week's Bulldog Reporter audio conference will get you started.

And I'll be posting my Media Relation 2006  presentaiion on how to build credibility and trust with online media relations by Monday next week.

by Sally Falkow
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