Consumer generated content fuels the need for online reputation management
Businesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.
But we really need to take a wider view than just blogs, says Andy Lark
In these spaces we aren't just interested in what is being said but also what is being done - links created, lists joined, podcasts delivered...
Reputation management has long been a staple of PR - now the agencies just have to learn to do it online.
PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
