New car buyers are clicking their way to auto dealership Web sites and moving away from newspaper ads, fueling a continued and frenzied push for ad dollars to the Internet, according to findings released Tuesday by Friedman-Swift Associates, an automotive marketing research firm. Brandweek
An unofficial survey of TV buying executives revealed that early estimates for the dollars to be spent at this year's broadcast prime-time upfront fall between $8.7 billion and $8.8 billion - a one to two percent drop from last year, translating to a loss of $100 million to $200 million. MediaPost
