"A company's Web site interacts with every part of its audience, from analysts and journalists to employees and customers. If you don't know how well your Web channel's doing, then how can you gauge the overall success of your company?" writes Shane Atchison in ClickZ
At a recent magazine Industry summit they talked about how people are turning to the Net for data, news and information. And how that is affecting the magazine and publishing industry.
Ad dollars is a good stat to watch because ad dollars follow eyeballs. There is no better indication of where the people are getting their information.
Their stats and graphs show very clearly where your audience is today - online. Readership is down and use of websites for news and info is up.
Your web channel is interacting with every part of your audience. And it's way past time that C level execs paid attention to web metrics.
