U.S. Home, Work and University Internet Users June 2006
Unique Visitors (x000)
Category Reach
Total Internet Audience
172,907
N/A
General News
94,070
100%
Yahoo! News
31,186
33%
MSNBC
23,393
25%
AOL News
20,405
22%
CNN
19,891
21%
Internet Broadcasting
9,518
10%
The New York Times Brand
8,593
9%
Tribune Newspapers
8,456
9%
Knight Ridder Digital
7,585
8%
ABCNEWS DIGITAL
7,533
8%
USATODAY Sites
7,252
8%
Source: comScore Media Metrix
The survey also showed that those who go online for general news are more affluent, making them a good audience for pre purchase information.
Press releases recently became the number one source of information for people in business, bumping trade journals into second place. With the right optimization and distribution method you can get your releases highly ranked in sites like Yahoo News and AOL News - both ranked in the top 10 global news sites,
Note that Google News doesn't show up in the top 10 for the US or globally. Optimize your website for Google, but optimize your press releases for Yahoo.
