The Internet Influences Movie Goers, Says Google

No big surprise here.  Movies, like pretty much everything these days, is influenced by web content.

• One third of moviegoers turn to the Internet to learn more about a movie release after first hearing about it elsewhere
• 49 percent of moviegoers who actively research a movie after hearing about it through TV ads or word-of-mouth
• Seven in 10 go to the Web to get more information.

• Just over half of the moviegoers surveyed used the Internet to find movie schedules and theater locations--more than all other sources combined.

• More than one-third of those who rely on the Internet to research movies say it's the most influential medium in their decision to see a movie

• 17 percent of all moviegoers said the Internet was the most influential medium in deciding what film to see
• Studios spend only 2.6 percent of their marketing budgets online

Now there's an odd contrary fact.