Their FUSE find, use, share, extend philosophy expands
If you are a small local business and you think that online reviews and comments don't affect you, think again. Yahoo Local has just become more personal and more social.
A number of new features have been integrated into the site that allow people to create customized profiles and lists of local favorites but also to tag and share those favorites for discovery by the larger user community. SEW Blog
One of the cool features is collections - a list of your personal bests or worsts in the area.
Best place to eat with kids
Best way to get to the Farmers Market in LA
Worst service from a local dry cleaner
The lists can be kept private or shared with the local community. Shared lists of this nature will inevitably influence people's perception of local businesses, restaurants, entertainment.
