Newspapers are successfully extending their reach beyond the core printed products resulting in net increases in audience, says a recent report from Scarborough Research And if you're after that 18 - 34 demographic, make sure you include news as part of your internet marketing strategy: news sites across the board are attracting the 18 - 34 year olds. If you want the upscale folk, think news too - about 60 percent of those who read at least one issue of The Washington Post during the past week have annual household incomes of $75,000 or more. In contrast, 73 percent of the visitors to washingtonpost.com have annual household incomes in this range. And this holds true for other newspaper websites too. There's a long tail concept at work here. Hyde Post, of The Atlanta Journal- Constitution, says "Part of our opportunity is having multiple platforms to reach the audience in our market... One at a time, they can be niche target opportunities; together, they can form the new definition of mass." Good advice. Now you may not see your site as a news site. But in today's crowded market, with the conversation flourishing online, every business should be a publisher of news. Content syndication should be front and center in your Internet marketing strategy. | 
