Don't be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over--up from less than 40 percent last year, reports comScore Media Metrix.
The comScore research compared audience demographics among top social sites, aiming to dispel the notion that they are the exclusive domain of teens. In fact, MySpace is increasingly becoming a mainstream Internet portal, finds the report. This makes it an attractive site for advertisers.
Using social networking sites like MySpace as part of your Internet marketing strategy needs a delicate touch. It is possible to post content that will attract thousands of 'friends' on MySpace. It just has to be done right.
