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Excerpt from:  Internet Marketing Strategy
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October 09, 2006

Is Video Hot or What?

Google Snaps up YouTube

The rumors are official - Google bought YouTube for $1.65bn.

The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.

I guess online video is hot.  Is it in your Internet marketing strategy yet?

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by Sally Falkow
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