Excerpt from:  Website Content Strategy
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December 15, 2006

Social Media: A Sign of The Times

Getting into social news sharing is just good business these days

The Gray Lady got the clue.  The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them, reports TechCrunch on Rojolink.

As from Monday they will be adding direct links to digg, facebook and newsvine, so that readers can post stories to these social media sites.  The links will be seen on most of the news stories - but not the premium content.

A bold move for The Times. Opening up the communication lines and offering a way for readers to talk back is not something mainstream media is used to.  But kudos to them for taking this leap into social media.

When mainstream media connects to social media perhaps the rest of corporate America will begin to realize how important it is to include social media in their Internet marketing strategy.

by Sally Falkow
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