i recently received confirmation that I'll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose. it was a very popular session in NYC in April. Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote a piece about blogs and SEO for ClickZ yesterday. A question that comes up ever more frequently at these shows is: is a blog better for search engines? This is always a little frustrating for me. It's a question that suggests right from the start someone is planning to create content primarily for search engines.
I agree. There are many reasons search engines like blogs - they're constantly updated, they have an RSS feed, they are mainly text and they link back and forth to other content. But first and foremost you should be blogging because you have a point of view and something of value to contribute to the conversation. Your blog will not attract comments and links just because it's a blog. No matter what the goal is for your blog - more readers, more links, better search ranking, thought leadership - the success depends on your content. Here are a few great tips from Mike: Spend time thinking creatively about getting the all-powerful, super-booster link. Such a link is from a long-established authority site. Consider the end user first when you decide on what to blog about Is the content valuable enough to attract a super-booster link?
Blogs can be a very effective corporate marketing tool. But you have to have a content strategy. | 
