The latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.

Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work
Brand or Channel	Unique Audience (000)	Active Reach (%)
Yahoo! News	17,604	13.19
MSNBC	14,797	11.09
CNN	11,152	8.36
AOL News	9,781	7.33
NYTimes.com	5829	4.37
Internet Broadcasting Websites	5,598	4.19
Gannett Newspapers and Newspaper Division	4,804	3.6
Google News	4,619	3.46
Tribune Newspapers	4,437	3.32
Source: Nielsen//NetRatings NetView

And another study on how print newspapers are making the most of the Internet shows that 97 percent of the top 100 newspaper websites now offer RSS feeds and 92 percent are using video.

If you are not optimizing your press releases and news stories for search, and you don't use images and video and then make it all available for syndication online in RSS feeds, you're missing a big chunk of the audience.

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