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Excerpt from: Internet Marketing Strategy

January 01, 2008

Hottest Digital Media Segments

AdAge Predictions for 2008

Consumer content drove the growth of MySpace, YouTube and Facebook. We don't have a similar hit in the space that is driven by professionals. Are the Hulus going to create sizable audiences? I'm not predicting that necessarily, but that's my vote for something to watch in 2008.

–	David Schatsky president of Jupiter Research.

AdAge tips online video, search and social networking to be the front runners in 2008.

A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet spending is projected to grow 29 percent, to $27.5 million.