I am off to NYC today to attend the Cluetrain event
Back in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My interest in the Internet and how it might change communication patterns became a passion and a full-time career.
Ten years after the book was written a group of smart people are getting together to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer.
What have we learned? What was right and wrong? What was left out that we should have been thinking about? What should we be thinking about for the next ten years?
Who are these smart people?
Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
Ted Shelton, partner at The Conversation Group
Josh Bernoff, VP, Principal Analyst, Forrester Research
Thor Muller, CEO of Get Satisfaction
Jake McKee, Principal at Ant's Eye View, and past Global Community Relations Specialist for the LEGO Company
If you'd like to be part of the next conversation register at
