New data from Jupiter Research confirms that news gets the most clicks in blended search
Want more visibility for your news content? Get it online and optimize it for search.
While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results:
36% of search engines user click "news" results within blended search results
Only 17% click a "news" result after conducting a news-specific search
31% click "image" results within blended search results
Only 26% click an "image" result after conducting an image-specific search
17% click "video" results within blended search results
Only 10% click a "video" result after conducting a video-specific search
36 percent click news and 31 percent click images. It pays to optimize every piece of news content you put out.
Load the content to your site first, then get it into the news engines and into the blended search results.
And yes, it does have to be optimized for search. The study also shows that two thirds of all searchers never get past page one of the search results. Your news and images need to show up on page one, so make sure it is optimized.
I totally agree with yor post. People are increasingly on the Internet surfing for news about companies, products and services and they don't spend lots of time surfing...if your news is not in the first two pages, then the customer won't hear what you have to say.
