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Excerpt from:  Internet Marketing Strategy
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May 13, 2008

Lee Jeans on Social Marketing

How social media and bloggers fits into her strategy to bring an iconic brand back to life

Watch this CMO Strategy video of Lee Jeans marketing chief Liz Cahill discussing the brand's latest marketing strategies.

She talks about the need for conversational marketing, working with bloggers and using online video.

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by Sally Falkow
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