Excerpt from:  Internet Marketing Strategy
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May 29, 2008

Missing the Cluetrain

10th Anniversary event today in Palo Alto
The capabilities that are coming with Web 2.0 are very profound. The Valley is usually right, and it's usually early.

I intended my next Cluetrain post to be a video interview with Doc Searls at the anniversary event in Palo Alto today.  SNCR is a sponsor.

Instead I am going to have a medical procedure done. Unfortunately I did not have a choice. 

I am glad I went to NYC when they had the first one in February. And I'd love to see the event repeated in LA.

An article in the Financial Times this week said that although Web 2.0 ventures were not making money, use of these tools and the change in social interaction they bring is growing by leaps and bounds.

"There is going to be a shake-out here in the next year or two as many Web 2.0 companies disappear," said Roger Lee, a partner at Battery Ventures.

Despite the slow start to money-making by Web 2.0 companies, the trend towards more social online behaviour that it embodies is widely claimed by insiders to be of lasting significance.

It is changing the way we do business. Take a look at your organization and see if there are areas where Web 2.0 is making inroads.

I'd like to hear your stories. 

by Sally Falkow
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Comments
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Wishing you the best!

Hoping you are OK
Hi Sally -- sorry you weren't able to come to Palo Alto.  I hope the medical issue was resolved.  We will definitely try to plan something for LA.  best, Ted
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