BIGResearch's Simultaneous Media Survey says people who search share their data with others
Almost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.
Why is this an important finding? Because recommendations from other consumers is the most trusted form of 'advertising.'
“Consumers who research products online appear to be more knowledgeable and eager to share information,” said Gary Drenik, President of BIGresearch. “Because they are likely to tell a friend about their experience, they become a building block for viral marketing efforts.”
If you are planning a word of mouth campaign, make sure you include search. Your news content should be syndicated in RSS Feeds so it gets a boost in the news and search engines. It will feed it into news aggregators. Add easy to share links so it shows up in social sites. SEO training is very important for PR.
