Excerpt from:  Website Content Strategy
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August 02, 2004

Now That's a Great Way to Spend the Summer

I feel a manifesto coming on already.
While the rest of us us laze our way through hot summer days dreaming of white beaches and turquoise seas, Seth Godin and bunch of interns are putting together Change This - Spread important ideas and change minds.

I feel a manifesto coming on already.

Blogs and collaborative use of technology to share ideas is taking business into new avenues. And using this technology to share and spread good ideas that can affect social change is very bright.

Lord knows we need someone to spread some sane and good ideas around. We can put man into space but we can't resolve our differences with the man next door. Illiteracy, crime, drugs and moral decay are destroying our world. A few good ideas that might Change This would not go amiss.

Bill French - the MyST god and Amy Gahran have a valid point though. Requiring it all to be in PDF puts it in a restrictive mode.
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by Sally Falkow
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