Bulldog Reporter has an excellent newsletter called Journalists Speak Out on PR
This item in today's issue clearly makes the case for having a good media room on your website. And take note of their dislike of PDF files.
Make your source easier to find. “Reporters go online when news breaks and search for [relevant sources],” McCafferty continues. “My advice is to put your expert’s information, bio and whatever else you have in your company newsroom. Also, include a list of past clips — it really works. I admit it — these things catch our eye because we don’t always look for fresh sources. If your guy has been covered on more than a local Dallas TV show, it’s a draw because he’s been [vetted]. It shows his credentials and media savvy.” He offers one caveat, however: “Don’t use PDF files for things like your expert’s bio. PDFs can’t be copied and pasted — and they freeze our computers or log us off.”
