We are indeed a wired nation. 88 percent of online Americans say the Internet plays a role in their daily routines, and 64 percent of Internet users say their daily routines and activities would be affected if they could no longer use the Internet. (Pew internet and American LIfe Project) One of the activities that's growing steadily is reading news online. 63% get their news online only, while 17% get it offline only. 38% do both. One reason is the breadth of news available online. One visit to Google or Yahoo News gives you a cross section of opinions from many different newspapers about your chosen topic. You're no longer reliant on your local newspaper's slant on the news. And each media outlet does have its own particular editorial policy. So if your public is online reading the news, you'd better be there too. With only 17% of your public getting their news offline, it's time to rethink your PR and marketing strategies. Get wired - traditional press release distribution to offline journalists will no longer reach the majority of your market. Optimize your press releases and get then out to News and Search Engines. That's where your target audience is finding their news. | 
