Blogs and RSS feeds get the message to your audience
The overall unique open rate for emails has exhibited a year-over-year decline, dropping from 28.7 percent in Q2 2003 to 22.3 percent reports Bigfoot Interactive.
As ISP's tighten up the email rules and delete messages before they even hit the inbox, e-mail marketers are fighting an uphill battle.
A blog with an RSS feed can bypass the problem. If your mailing list opts in to your RSS feed, it is delivered right to their desk top - similar to an Instant Message.
It's an education process. Start using your newsletters to tell your audience about your RSS feeds and your blogs. Get your blogs listed in the blog engines so people can find them.
Send notifications any way you can get it to the public that you have a blog and it has an RSS feed. Tell them why an RSS will work for them
Tell all the the journalists who cover your beat about your blog and RSS feeds.
Soon you wont be bothered by studies on how much email is delivered or opened.
