It finally happened - The Internet is the number one media choice of 18- to 54-year-olds. A study released today cites nearly 45.6 percent of respondents fsay the Web as their No. 1 choice.
Marketing execs across the world should take note - and rethink their marketing strategy.
If you don't have an Internet marketing strategy, now is the time to create one. When the majority of your audience is online, and that's their favored medium, you'd better be there too. And offer them excellent content
You need a plan on how to reach them. Knowing what they search on and what they're reading can guide your Internet marketing strategy.
Optimized press releases based on the right keywords will send your message directly to them when they search.
Keyword research, user surveys and user testing and search marketing will be even more important as this percentage climbs - and it will.
