Lee makes the point that news sites like Yahoo News and Google News have more readers than CNN and the BBC.
Online news sites are now the number one choice for news.
People go online and actively search for the news they're intererested in. When you have an optimized press release in the number one spot on these news sites, you can get over 150 000 page views from interested people searching for that topic.
And many of them are journalists. So not only will your optimized press release be seen by qualified prospects who are interested in your company or product, it can lead to further offline media coverage too.
