Excerpt from:  Internet Marketing Strategy
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December 02, 2004

The business of blogging

Another wave of money making blogs

HighBeam Research is using blogging as part of their Internet marketing strategy to promote their new service launching next year

They have hired Weblogger and Internet personality Christopher Locke  aka Rage Boy(one of the authors of the Cluetrain Manifesto to tout its soon-to-be-unveiled blog content tool via a new Web site, ChiefBloggingOfficer.com.

Rage on!

by Sally Falkow
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