Excerpt from:  Website Content Strategy
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December 27, 2004

RSS tools help you keep tabs on Web sites

Why users like RSS

Most of us have bookmarked hundreds of websites.  Keeping track of them all is too much much work.  We have busy lives and having a tol that alerts us when our favorite website updates their content is a boon.

RSS makes Web-site updates come to you. And it's no longer just for geeks.

For publishers, this is the content strategy you should implement on your website in 2005.

RSS saves your users time and effort, they can use it at no cost, more and more sites are offering it, and the learning curve is easy enough - even for those of us who are techno challenged.

Make this your New Year's tech resolution -  as a user, get an RSS news reader on your computer. You'll love it.

As a publisher put RSS on your content.

by Sally Falkow
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