Excerpt from:  Internet Marketing Strategy
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January 05, 2005

The Value of Corporate Blogs

Corporate Blog Events Mushroom

Seems corporate blogging is gaining attention.

A special interest IT group - EBig - based in the San Francisco East Bay, had an event last night about the vlaue of a corpaote blog.

The AMA event, Blogs: Marketing Beyond the Website, have the same theme.  They held one in Seattle in December and have another scheduled for New York City this month

Dana Van Den Heuwel is presenting my BTI blog case study at these AMA events. It gives the stats of how we used this corporate blog to increase search visibility and build a brand online in the face of fierce competition.

by Sally Falkow
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