RSS means Really Simple Syndication
It's a way to easily syndicate your content. This means that you reach more people through avenues you would not otherwise have access to.
Some business owners feel that this may water down the traffic they get to their website.
In fact it's just the opposite. With a good content strategy in place your RSS feeds will increase the number of poeple who read your content and brings them to your website.
If you write useful articles and syndicate them so that many other websites pick up these feeds and use your content, you are reaching audiences you would not otherwise have access to.
And people are slowly catching on to RSS feeds. Already there are millions of Net users with a newsreader installed on their computer. The number grows every day.
With a newsreader you can get the content you are interested in delivered to your desktop each day - with no effort on your part. It bypasses email filters and spam.
Of course you have to have good content to syndicate. It is a content strategy!
