Excerpt from: Website Content Strategy
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| January 15, 2005 | | Marketers are getting the search message | Search Will Be Fully Integrated into Marketing Plans in 2005 says Search Views Unlike years past, the majority of marketers now understand that search is important and they can't take full advantage of today's market without it. But many still don't know how to dovetail their web content strategy and search marketing with other marketing initiatives. They don't understand the nuances enough to execute a fully integrated marketing plan that ties search back to what's being done offline. There is an opportunity here for savvy online strategists. | | | |
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