Excerpt from:  Internet Marketing Strategy
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January 29, 2005

Blogs Create CEO Thought Leadership

Blog Business Summit shows the way

There are many good examples of people who have found an audience and become thought leaders in their field with a blog.

Brian Carroll of Start with a Lead is one.

Matt Blumberg is another

Many corporate communication departments have serious reservations about blogging - but the fact is that the blogosphere is alive and growing every day.  It is happening.  So you either become cause over it or become the effect of it.

A CEO who blogs well could turn into your best PR advantage.

by Sally Falkow
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