Excerpt from:  Website Content Strategy
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February 09, 2005

Search Engine Optimization Pays Off

Quantifiable results from a new study show just how much optimizing your webaite content can be worth

We all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.

A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion rates.

Great web content based on keyword research is still the best way to achieve these results. An integrated  web content strategy definitely pays off in terms of online brand value and now we have the stats to prove it.

by Sally Falkow
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