E-mail was retailers' number one online marketing tactic that drove holiday season figures up
A Shop.org/BizRate.com 2004 study found 91 percent of merchants saw online growth this holiday season. Seventeen percent experienced sales more than twice as high as a year ago.
And while there are many reasons for this increase, the study found that e-mail was the foremost marketing tool used to drive the upswing in online sales.
Retailers who used email marketing well stuck to proven basics
