Excerpt from: Internet Marketing Strategy
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| February 11, 2005 | | Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace. | There is an excellent article about why businesses should blog by Dale Franks on the QandA blog Here are some of the highlights - the blogging software notifies the major weblog update services whenever the weblog is updated
- thousands of potential customers are notified when they peruse the list of recently updated blogs
- constant updates help with search engine placement
- a blog is also a fantastic communication tool
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